๐ฟ Why 100% Organic
Why does 100% organic actually matter?
You spend roughly a third of your entire life on your mattress โ eight hours a night, inches from your face. Conventional foam mattresses off-gas volatile organic compounds (VOCs), formaldehyde, polyurethane residues, flame retardants and petroleum-based chemicals for years after you unbox them. Prolonged nightly exposure is linked to respiratory irritation, poor sleep quality, headaches, and a documented worsening of sleep disorders like insomnia and sleep apnoea.
Rejuvra uses only 100% organic, trademarked and globally certified materials โ 100% natural latex, Tencel Lyocell, organic bamboo. What you breathe for a third of your life is pure. It is, we think, the single most important upgrade you can make to your health โ more important than switching to a treadmill, filtered water, or any supplement.
Why is natural latex far superior to memory foam or any other foam?
Natural latex is in a league of its own, and the physics explain why:
- Instant rebound. Latex takes the shape of your body the moment you lie down, and bounces back the moment you move. Memory foam slowly sinks and traps you โ which causes tossing, numb limbs, overheating, and over time contributes to shoulder, hip and back discomfort.
- True pressure relief. Because latex adapts in real time, it redistributes your body weight across every curve โ no joint is ever pressure-loaded.
- Naturally cooler. Latex is open-cell โ air moves through it. Our graphite infusion actively pulls heat away. Foam traps body heat and holds it.
- Naturally hypoallergenic. Resistant to dust mites, mould and bacteria without added chemicals.
- Lasts 15+ years. Latex doesn't sag or body-impression like foam. Foam mattresses are often done in 5โ7 years.
- Biodegradable. Latex is harvested from rubber trees without cutting them down; foam is a petroleum product that lingers in landfills for decades.
Every other foam is a compromise with the organic standard. Latex isn't.
What is "graphite-infused" natural latex, and why do we use it?
Graphite is a naturally occurring mineral and a highly effective thermal conductor. We mix it into the latex at the molecular level โ not as a surface spray โ so heat your body generates is drawn away from the sleep surface all night, rather than trapped against you. You get the pressure relief and bounce of pure organic latex plus active cooling, with zero added chemicals.
Are all Rejuvra mattresses 100% organic?
Yes. Every mattress in our collection is built around 100% organic natural latex โ chemical-free, pesticide-free, flame-retardant-free. The Tencel Lyocell covers are derived from sustainably sourced wood pulp. On Signature and Luxe Hybrid we add organic bamboo and wool wadding. The only non-botanical components are the HD pocket springs (recycled steel) and the HD orthopedic support core in our Ortho line โ neither of which touches you directly.
โ๏ธ Rejuvra vs Other Brands
How is Rejuvra different from other mattress brands?
- Real latex, in real thickness. Latex is the most expensive material in a mattress, so most brands use just 0.5โ1". We use a full 2" or more.
- Tencelโข certified fabric. It's a trademarked, hypoallergenic fabric. Many brands give their fabric an in-house name, but it's ordinary polyester.
- 100% organic and chemical-free. You spend more time on your mattress than on anything else you own, so there's nothing in it to breathe in or for your skin to slowly absorb.
- Never compressed. Other brands vacuum-roll mattresses into boxes to save on transport. We deliver flat, so every layer keeps its shape and its life.
- Proper rest, guaranteed. If you don't sleep better within 100 nights, we pick it up and refund you in full, no questions asked.
How does each Rejuvra mattress compare with similar mattresses from other brands?
- Ortho Cloud: 2" of graphite-infused natural latex, where similar mattresses have 0.5โ1". The graphite pulls heat away, so the mattress sleeps cooler.
- Ortho Cloud Plus: the same 2" graphite latex over HR (High Resilience) and HD foams that are CertiPUR-USยฎ certified. HR foam is as comfortable as memory foam, with more bounce. Others often use ordinary or rebonded (scrap) foam with chemical layers.
- Luxe Ortho: a dual-side latex mattress, not just a thin latex layer. One half is graphite-infused latex (plusher, faster cooling), the other half natural latex (firmer), and both sides are covered in Tencelโข. Most "flippable" mattresses are ordinary foam on both sides.
- Luxe Hybrid: 2" of 5-zone natural latex over individually pocketed springs, under a quilted Tencelโข top, for a bouncy, hotel-style feel. Others put memory foam or ordinary foam over springs, and sometimes still use old Bonnell springs.
- Signature: everything in the Luxe Hybrid, taken to 8 layers. It's the kind of latex build you normally find in mattresses about 5ร the price.
- Signature Black: 7-zone 100% natural latex, designed for every sleeping position. Mass-market latex mattresses in this category use plain single-zone latex.
Each mattress page has a side-by-side comparison table.
What makes your 7-zone latex different from normal latex?
Latex is cast as one big block and then cut layer by layer. Its firmness comes from the pin-holes (air channels) in it: more and larger holes make it softer, fewer make it firmer. Mass-market latex has the same holes all the way through, so it feels the same under your shoulders as under your hips.
For our 7-zone latex, we design every section of the mattress before it's made (head, shoulders, lumbar, hips, knees, feet) and set the air channels for each zone. That gives softer zones where you need pressure relief and firmer zones where your spine needs support, for back, side and stomach sleepers alike.
What's the difference between HR foam, HD foam and rebonded foam?
HR (High Resilience) foam is a premium foam that is about as comfortable as memory foam but springs back quickly, so you don't feel stuck. HD (High Density) foam is the firm, long-lasting support core. The HR and HD foams in Ortho Cloud Plus are CertiPUR-USยฎ certified. Rebonded foam is made from scrap foam pieces glued together with chemical binders. It's cheap and heavy, and it's common in budget "orthopedic" mattresses.
Why don't you roll or compress your mattresses like other brands?
Roll-packing only saves on transport. Squeezing a mattress for weeks in transit stresses the latex, foam and springs, so it may never fully recover its height and support. Every Rejuvra arrives flat, exactly as it was made, and ready to sleep on from night one.
What if I don't sleep better on my Rejuvra?
Then you shouldn't keep it. We guarantee a proper rest. If you don't get it within 100 nights, we pick the mattress up and refund you in full. There are no questions asked and no restocking fee. See the return policy.
๐ Trial & Returns
What is the Rejuvra 100-night sleep trial?
Every Rejuvra mattress ships with a 100-night home trial. Sleep on it in your own home for up to 100 nights โ if it's not the right fit, we pick it up and refund you. We recommend giving your body at least 21 nights to adjust before deciding, because a new mattress always feels different for the first two weeks.
How does the 72-hour refund work?
Once you tell us you'd like to return the mattress (within the 100-night trial window), our logistics partner picks it up from your door within 48 hours, and we refund 100% of your payment within the next 24 hours. Total: 72 hours from your request to money back. No restocking fees, no inspection fees, no questions asked.
Full policy and process: rejuvra.in/refund-policy.
Do I need to keep the original packaging?
No. The mattress just needs to be in a reusable condition โ not torn, burnt, soiled or heavily stained. Our team will roll and bag it on site when they pick it up.
Can I return a custom-size mattress?
Custom-size mattresses (anything outside our standard Single / Double / Queen / King dimensions) are made to order โ and yes, they're fully returnable. They get the same 100-night trial, free pickup and full refund as standard sizes, plus the same 15-year depreciating warranty against manufacturing defects. Want to feel the materials first? Order the Rejuvra Swatch Kit (โน150, redeemable) or visit our Ghaziabad showroom.
Can I return pillows, protectors or swatch kits?
For hygiene reasons, pillows, mattress protectors and swatch kits are non-returnable once opened. If a product arrives defective or damaged in transit, we'll replace it free of charge within 7 days โ just send us a photo on WhatsApp.
What if I just want to exchange for a different firmness?
Within the 100-night trial, you can swap your mattress once for a different Rejuvra model or firmness. We pick up the original and deliver the replacement in one visit, and only charge the price difference (or refund it) โ no exchange fee.
๐ Delivery & Shipping
Is delivery free?
Yes โ free white-glove delivery across India on every mattress order. No hidden charges, no surcharge for remote PINs, no cost for upper floors.
How long does delivery take?
Timings depend on your PIN code:
- Delhi NCR, Mumbai, Bengaluru, Pune, Chennai, Hyderabad, Kolkata, Ahmedabad: 3โ4 business days
- Other tier-1 cities: 4โ6 business days
- Rest of India: 5โ7 business days
- North-East, Andaman, Lakshadweep: 7โ10 business days
Enter your PIN on any product page for a live estimate.
What is white-glove delivery?
Our team brings the mattress to the room of your choice (yes, including upper floors), unboxes it, lays it on your bed frame, and takes the packaging away with them. You don't lift a thing.
Do you take away my old mattress?
Yes โ add our Trade-In option at checkout and we'll remove your old mattress free of charge, then responsibly recycle it with our partner workshops.
Can I schedule a specific delivery date and time slot?
Our team calls you within 24 hours of your order to confirm a delivery slot that works for you (morning, afternoon or evening) and your preferred date. If you need delivery pushed to a specific future date โ say, after you move house โ just tell us and we'll hold the shipment for up to 60 days free.
Will the mattress fit through my door and lift?
Yes. Our non-spring mattresses (Ortho Cloud, Ortho Cloud Plus, Luxe Ortho) are delivered flat and fit easily through standard Indian doorways, lifts and stairwells. Our pocket-spring mattresses (Luxe Hybrid, Signature) are also delivered flat because we refuse to vacuum-roll a spring mattress โ doing so permanently damages the individually-wrapped coils. Our white-glove team manoeuvres the flat mattress to your bedroom; we've done tight 3rd-floor walk-ups and narrow lifts across every metro.
Why don't you ship your pocket-spring mattresses in a box?
Because physics. A real pocket-spring mattress has hundreds of individually-wrapped steel coils, each in its own fabric sleeve, that respond independently to your body. Compressing and vacuum-rolling such a mattress for weeks of transit permanently fatigues the springs and the sleeves โ the mattress you'd unbox would never regain the responsiveness it had on day one.
Brands that do ship pocket-spring mattresses in a box typically use old-generation Bonnell springs โ one big interconnected coil grid that moves as a single unit instead of flexing point by point. Bonnell is a 1930s design: cheap, loud, and prone to sagging because when one person moves, the whole surface moves with them.
Our pocket springs are a modern, far more advanced design โ they contour independently under each pressure point, isolate motion between sleep partners, and last 2-3ร longer than Bonnell. That extra quality is why we deliver them flat on a flatbed with our own white-glove team, not vacuum-rolled in a box.
Pocket springs vs Bonnell springs โ what's the difference?
Bonnell springs are the old-style open-coil spring design from the 1930s. All the springs are joined together in one continuous grid, so the mattress moves as a single unit โ when your partner turns over, you feel it. They're cheap to produce and easy to compress into a box, which is why most "spring mattresses" sold in Indian boxes are actually Bonnell.
Pocket springs (what we use in the Luxe Hybrid and Signature) are individually wrapped in their own fabric pockets, so each coil compresses independently right under your pressure points. The result: real spinal alignment, zero partner disturbance, and springs that keep their bounce for 10+ years instead of 3-5. The trade-off is that you can't vacuum-roll them without ruining them โ which is why we hand-deliver them flat.
Can I track my order?
Yes โ every order gets a unique reference (like RJ-12345678-0001) and you can track its status any time at rejuvra.in/track-order. You'll also get WhatsApp and email updates at every stage: confirmed โ in production โ quality check โ shipped โ out for delivery โ delivered.
๐ณ Payment, EMI & Cash on Delivery
What payment methods do you accept?
All payments are processed by Razorpay with 256-bit SSL encryption and PCI-DSS certification. We accept:
- UPI (Google Pay, PhonePe, Paytm, BHIM and all UPI apps)
- Credit cards โ Visa, Mastercard, RuPay, American Express
- Debit cards from all major Indian banks
- Net banking from 50+ banks
- Wallets โ Paytm, Mobikwik, Freecharge, Amazon Pay
- EMI โ credit card, debit card and cardless EMI
- Cash on Delivery with a 10% advance
Is EMI available?
Yes โ Easy EMI is available at checkout across all major credit cards (HDFC, ICICI, Axis, SBI, Kotak, Yes, RBL, IndusInd, Amex, Citi and more) with 3, 6, 9, 12, 18 and 24-month tenures. Debit-card EMI (HDFC & Kotak) and cardless EMI (ZestMoney, EarlySalary, LazyPay) are also enabled for eligible orders. Interest and processing fee are as per your bank's standard rates.
How does Cash on Delivery work?
At checkout, pick the "Cash on Delivery" option. You'll pay a 10% advance online via UPI, card or wallet to confirm your order, and pay the remaining 90% in cash when the mattress is delivered to your door. The 10% advance is non-refundable if you cancel after dispatch โ this helps us keep our free white-glove delivery promise.
Why do you need an advance for COD?
Because every Rejuvra mattress is handcrafted to order and we offer free white-glove delivery, the 10% advance ensures we're not left absorbing shipping and handling costs if an order is rejected at the door. The advance is fully adjusted against your order total โ you don't pay it twice.
Is my payment information secure?
Yes. We never see or store your card number โ Razorpay handles all card data on its PCI-DSS certified servers using 256-bit SSL encryption. Every transaction carries a verifiable payment ID that we match on our side via webhook signature verification.
Do you offer invoice / GST billing for businesses?
Yes. Reply to your order confirmation with your business name, GSTIN and billing address, and we'll issue a GST-compliant tax invoice. For bulk hospitality and PG orders (10+ mattresses) email care@rejuvra.in for institutional pricing.
๐๏ธ Mattresses & Products
What's the difference between the 5 Rejuvra mattresses?
Think of it as a ladder from everyday balanced comfort to a flagship 8-layer natural luxury build:
- Ortho Cloud โ Medium feel. 2" of 100% organic graphite-infused natural latex directly over an HD orthopedic core. Chemical-free entry-level orthopedic comfort.
- Ortho Cloud Plus โ Medium-Firm. 2" graphite-infused natural latex over an HR (High Resilience) foam transition layer and an HD orthopedic core. For firm back-support lovers.
- Luxe Ortho โ Dual Comfort Flippable. 100% latex: a softer, cooler graphite-infused latex side and a firmer 100% natural latex side, both covered in Tencel. Flip to choose your feel.
- Luxe Hybrid โ Medium-Firm. 2" of 5-zone natural latex over individually-wrapped pocket springs, under a quilted Tencel top. Best of both worlds.
- Signature โ Medium. 8-layer flagship โ cashmere-blend top, natural latex, pocket springs, wool, cotton. The one you'd order if you've slept on The Ritz-Carlton bed.
- Signature Black โ Medium. 7-zone 100% natural latex with a Tencel quilted cover and all-black suede side panels.
Not sure which? Take the 2-minute Sleep Diagnostic or order the โน150 Swatch Kit.
Do you make bed frames?
Not yet โ Rejuvra specializes in what you sleep on, not what the mattress sits on. Our mattresses work beautifully with any flat platform bed, box spring, or slatted base with gaps under 7 cm. Avoid heavily-slatted or sagging bases.
What's included with my mattress order?
Just the mattress itself. Non-spring mattresses (Ortho Cloud, Ortho Cloud Plus, Luxe Ortho) arrive flat on a flatbed; pocket-spring mattresses (Luxe Hybrid, Signature) also arrive flat because vacuum-rolling permanently damages pocket coils. White-glove delivery and installation are included free. Pillows, protectors and the Swatch Kit are sold separately โ bundle them at checkout to save.
Which pillow goes with my mattress?
Any of our pillows pair with any mattress, but as a general rule โ the Pillow Signature (contoured, dual-height 100% natural latex) suits side sleepers and anyone with neck pain, and the Pillow Premium (single moulded piece of 100% natural latex) suits back and combo sleepers who want uniform support.
Is the mattress protector really worth it?
Yes โ a mattress protector adds 2-3 years to the usable life of any premium mattress by shielding it from sweat, body oils, spills and dust mites. Our Rejuvra Protector is waterproof-but-breathable, hypoallergenic, machine-washable, and silent (no crinkly sound). Honest take: skip it if you're on a tight budget, but if you're spending โน25,000+ on a mattress, this is one of the cheapest insurance policies you can buy.
๐ Firmness & Size
What does "Medium" or "Firm" actually mean?
We use the standard 10-point industry scale:
- Soft (3-4 / 10) โ plush, deep hug. For light-weight side sleepers.
- Medium-Soft (4-5 / 10) โ gentle contouring, still supportive.
- Medium (5.5 / 10) โ the universal sweet spot. Fits most sleepers.
- Medium-Firm (6.5 / 10) โ more support than hug. For back sleepers and anyone with lumbar concerns.
- Firm (7.5 / 10) โ strong support, minimal sink. For stomach sleepers and heavier body types.
Which firmness should I pick?
Short version:
- Side sleeper + under 70 kg: Medium.
- Side sleeper + 70-90 kg: Medium or Medium-Firm.
- Back sleeper: Medium-Firm.
- Stomach sleeper: Firm.
- Combo sleeper: Medium-Firm (most forgiving).
- Over 90 kg + any position: Firm.
For a personalized match in 2 minutes, use the Sleep Diagnostic.
What sizes do you make?
Standard: Single, Double, Queen, King โ all available on every mattress. Custom: anything up to 84" ร 84", in any of the thicknesses offered for that mattress (from 5" on Ortho Cloud up to 14" on Signature). Custom sizes are made to order and carry the same 15-year depreciating warranty and the full 100-night trial.
What are standard Indian mattress sizes?
Every standard size comes in three lengths โ 72", 75" and 78" (Single in 72" and 75"):
- Single: 36" wide โ 72" ร 36" or 75" ร 36"
- Double: 54" wide โ 72" ร 54", 75" ร 54" or 78" ร 54"
- Queen: 60" wide โ 72" ร 60", 75" ร 60" or 78" ร 60"
- King: 72" wide โ 72" ร 72", 75" ร 72" or 78" ร 72"
Price scales with the area of the mattress, so a longer or wider size costs proportionally more.
What thickness should I pick?
5" works for light-weight single sleepers, kids and guest rooms. 6" is the universal choice for most couples and body types. 8" is the premium plush option โ most pressure relief, best for heavier builds, side sleepers, or anyone who wants the "hotel bed" sink-in feel.
๐ฟ Materials & Safety
Are Rejuvra mattresses safe and non-toxic?
Yes. Our foams carry CertiPUR-USยฎ certification โ tested for low VOC emissions, zero formaldehyde, no heavy metals, no phthalates, no flame-retardant chemicals banned in the EU/US. Our covers are Oeko-Tex Standard 100 wherever applicable. Full certification details are published on Why Rejuvra.
Is the latex real latex or synthetic?
Our latex is 100% natural latex, tapped from rubber trees, not synthetic SBR (styrene-butadiene rubber) foam that most mass-market brands pass off as "latex." You can tell by the smell on day one (natural latex has a faint milky scent that fades in 48 hours; synthetic smells chemical).
Is the mattress hypoallergenic?
Yes. Natural latex is naturally dust-mite and mildew resistant. Our Tencel and cotton covers are breathable and anti-microbial. Dust-mite proteins are the most common allergen in Indian bedrooms โ these materials actively resist them.
Do your mattresses sleep hot?
No. 100% organic graphite-infused natural latex is open-cell and naturally breathable โ the graphite actively pulls heat away as you sleep. On the Luxe Hybrid and Signature, individually-wrapped HD pocket springs add ventilation that old-style Bonnell springs can't match. Our Tencel cover wicks moisture better than cotton. If you're a hot sleeper, the Luxe Hybrid and Signature are the coolest options.
Where are Rejuvra mattresses made?
100% in India โ our workshops are in NCR. All materials are India-sourced except the certified foam blends which are compliant with CertiPUR-US and sourced through audited partners. We're proudly a Made-in-India brand.
๐งบ Care & Warranty
How do I care for my mattress?
Minimal maintenance:
- Rotate head-to-foot every 3 months for the first year, every 6 months thereafter.
- Vacuum the surface quarterly with the upholstery attachment.
- Use a waterproof protector (even a basic one) to prevent sweat and spills reaching the foam.
- Air the mattress for an hour by stripping the bed every 2-3 weeks.
How do I clean a stain?
Spot-clean only. Blot (don't rub) with a cloth lightly dampened in cold water and a drop of mild detergent. Avoid soaking the foam. Never machine-wash the cover โ it's quilted directly into the mattress.
What does the 15-year warranty cover?
It's a 15-year depreciating warranty on every Rejuvra mattress. For the first 5 years, a confirmed defect is repaired or replaced free. From year 6 to year 15 it's pro-rata: you pay a share of the current price that starts at 10% in year 6 and rises 10% a year, capped at 90% in years 14โ15. The full table is in our returns & warranty policy.
What it covers: manufacturing defects โ foam sagging beyond 1.5" of natural impression, split seams, broken springs, or any failure of the sleep surface under normal use. It does not cover: deliberate damage, stains, soiling, use without a protector, use on a sagging or wrongly-spaced base, or normal wear-and-tear softening in the first year.
How long does a Rejuvra mattress last?
Our Ortho Cloud range: 8-10 years of excellent sleep. Luxe Ortho / Luxe Hybrid: 10-12 years. Signature: 12-15 years. Signature Black: 12-15 years. Every Rejuvra mattress โ all six models โ carries the same 15-year depreciating warranty against manufacturing defects (free for the first 5 years, pro-rata after).
Can I buy an extended warranty?
Not yet. The 15-year depreciating warranty on every Rejuvra mattress (free for the first 5 years) is already longer than almost anything else sold in India. If you'd like extended cover beyond that, let us know โ we may launch it in 2027.
๐ฌ Showroom & Visits
Where is the Rejuvra showroom?
Our Experience Centre is at Mohan Plaza, Ramte Ram Road, Ghaziabad โ 201001, Uttar Pradesh. Easily accessible from across Delhi NCR. Get Google Maps directions โ
What are the showroom timings?
Open daily, 10am โ 8pm, including Sundays. Walk-ins welcome. For a dedicated 30-minute consultation with a sleep expert, WhatsApp us to book a slot โ no charge.
What can I do at the showroom?
Try all six mattresses, every firmness, every pillow, and the protector. Our sleep consultant will walk you through the layer-by-layer construction, help you compare feels, and if you're buying, place the order with you on the spot. You'll still get free white-glove delivery to your home.
Do you have other showrooms outside Delhi NCR?
Not yet โ Ghaziabad is our flagship. We'll be opening in Mumbai and Bengaluru in 2026-27. In the meantime, order the โน150 Swatch Kit to feel our fabrics, foams and springs at home before buying.
Is there parking at the showroom?
Yes โ ample parking is available at Mohan Plaza, both for cars and two-wheelers.
๐ค Account, Promo Codes & Rewards
Do I need an account to shop?
No โ Rejuvra is 100% guest checkout. We only ask for the details we need to deliver your order (name, email, phone, address). No forced sign-ups, no spam.
How do I apply a promo code?
On the checkout page, enter your code in the "Have a promo code?" box in the order summary (right column) and tap Apply. Valid codes apply instantly. If the code is restricted (minimum order, one-per-customer, expired, etc.) the box tells you why.
Can I combine two promo codes?
Only one promo code per order. If you have two, use the higher-value one for this order and save the other for your next purchase.
What is Rejuvra Rewards?
Our referral + loyalty programme. โน500 for every friend you refer who buys, plus a free annual-birthday upgrade (one free pillow or protector per year on your birthday). Join Rewards โ
How do I know if a promo code is legit?
Legit codes come from (a) our own emails or WhatsApp, (b) our website pop-ups, or (c) the Rejuvra Rewards referrals portal. We never share codes through third-party coupon sites. If something feels off, forward the message to care@rejuvra.in and we'll confirm.
Still have a question?
Our sleep team replies to every WhatsApp, email and contact-form message within one business day (MonโSat).
Message us โ ๐ฌ WhatsApp โ๏ธ Email